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ANZ celebrates Festival of Lights with special ATMs
18 Oct 2014
To celebrate Diwali, the Hindu Festival of Lights, ANZ New Zealand has commissioned special themed frontages for ATMs in six centres.
Created by Indian artist and designer Tanmay Desai, the Diwali ATMs will be launched on Friday October 3, to recognise Dussehra, an auspicious date on the Indian calendar which marks the start of Diwali.
The frontages will be installed on 11 ATMs at ANZ branches in Auckland, Wellington, Tauranga, Hamilton, Te Puke and Christchurch and will be on display during October.
Mr Desai said his design focused on the lotus - the chosen flower of Lakshmi, Goddess of Wealth and Prosperity - and an integral part of many Indian patterns. "It also happens to be part of ANZ's logo.
"I've used an abstract lotus pattern to form the basis the design along with koru shapes to symbolise the harmonious merging of our cultures."
The pattern is supported by handcrafted typography that reads ‘Shubh Deepavali', which means: ‘A Happy and Auspicious Diwali'.
Peter Parussini, ANZ's Head of Corporate Affairs, said the bank introduced the idea of themed ATMs earlier this year for Matariki, the Maori New Year.
"We want to do more to celebrate other cultures and groups that contribute to our company's and New Zealand's diversity. We'll also look to create designs to celebrate Chinese New Year and Gay and Lesbian Pride."
ANZ has five staff affinity groups - Indian, Māori and Pasifika, Asian, Pride and Flexible Working Parents - and Mr Parussini says they are all about encouraging staff to be themselves at work.
ANZ's Indian Networking Group will host staff Diwali events in Auckland and Wellington this month, as well as customer events across the country. ANZ will once again sponsor the Waitakere Diwali Festival.
"We want to celebrate all the great people we have working at ANZ, and the Diwali-themed ATMs are part of that. We're proud of our diversity which we think makes us a stronger company," Mr Parussini said.