After 12 months of creative development and production, the New Zealand School Story is launched and ready for use.
It’s the second sector story to be produced following the development of the Strategic Roadmaps, during which the sector prioritised developing a strong digital story.
The New Zealand School Story comprises a video, posters and photography available via The Brand Lab. (Head to the ‘Marketing’ tab and scroll down to ‘Sector Stories’.) Central to all collateral is the theme ‘Proud Parents’. The video itself tells a genuine, heart-felt and emotive story about how children from all around the world can have the opportunity to flourish in our schools.It shows we understand the importance of choosing the right study destination, especially for young children, and how much is invested in that the decision.
Like the New Zealand Education Story, the School Story has a strong emotional connection, while also reinforcing key messages that promote New Zealand schools. Its target audiences are parents, as key decision-makers, as well as students.Education New Zealand led the development of this story with guidance from an industry working group comprising the SIEBA Establishment Board and the ENZ School Sector Reference Group. Advertising agency Clemenger BBDO produced the material. The story was launched at ENZ’s seminar series in March at locations around the country. If you haven’t seen it yet, head to The Brand Lab now and have a look.